Ge.LABEL acknowledges the Wurundjeri people of the Kulin Nation on whose land we work on. We pay respect to their Elders past, present and emerging, and recognise the rich traditions and continuing creative cultures of all Aboriginal Torres Strait Islander people of Australia. 

Ge.LABEL

Ge.LABEL began in 2018 as a small soft accessories brand growing and evolving over the years.

Genevieve's (owner + designer) vision is to create and re-alive accessories that can be an extension of your personality and that will age timelessly in anyone's wardrobe. 

Ge.LABEL has been featured in Melbourne Fashion Festivals & Fashion Weeks, Fashion Journal, GQ, RUSSH and Vogue online. 

Each item is handmade or upcycled by Genevieve herself in her (Naarm) Melbourne based studio. Elements are hand embroidered, embellished and sewn to the highest standard. Ge.LABEL uses local suppliers when possible and all postage packing is recyclable and biodegradable.